Hey, I'm Ryan.
Nice to meet ya!

I'm a product designer based out of Toronto. Currently designing with The Bay, and formerly leading design at Local Line. Let's take a scroll & get to know me.


Currently open for a new full-time opportunity.
E-mail me at ryanctabula@gmail.com
Read Case Studies
Senior Manager, Product Design

Local Line’s storefront refresh project.

Dive into the details of how we re-designed our merchants' storefronts to enhance the experience of ordering local food online.

Read Case Study
“I worked with Ryan for two years designing the interfaces for Local Line... as the sole designer at our company, he exceeded every expectation. Ryan is thoughtful, patient, coachable, and hard working. He was a great team player who was dedicated to our mission. I definitely recommend working with Ryan if you have the chance!”
CEO at Local Line

Focus 21, Public Services Health and Safety Association

I joined design and development agency Focus 21 as a User Experience Design Intern. Read about my experience on helping the design of the Ontario government agency PSHSA's full website re-build.

Read Blog Post
Coming soon!
“It’s not every day that you meet a designer as passionate and dedicated as Ryan. Ryan joined Focus21 as a UX intern from September through the end of 2018, and during that time I had the pleasure of working with and mentoring him. Ryan quickly integrated into our team’s processes and was creating high quality UI designs and prototypes in no time, working directly with designers and developers. His creativity shone through in his ability to use illustrations and tone to communicate to users and add personality to the product. Moreover, I was impressed with his passion for learning and putting ideas into practice, such as when he independently organized and conducted a card sorting study with users. Ryan would make a great addition to any UX or product team and I give him my full recommendation.”
Prev. Lead UX Designer at Focus21, Curr. UX Designer at Magnet Forensics

A collection of UI explorations.

In the heart of continually sharpening my skills, I like to explore and experiment with UI visuals and UX flows. I've gathered a collection of these explorations, and you can view select shots on my Dribbble page.

Open Dribbble Profile

Work Experience

Jan '22 - Present
Product Designer
Responsible for crafting meaningful digital shopping experiences through visual design, interaction design, usability, and information architecture for both web and mobile.
Apr ‘19 - Mar ‘21
Lead Product Designer
Ideation, process mapping, wireframing, and high fidelity mockups for product improvements and new features for SaaS application. Lead complete design refresh of e-commerce storefront.
Sep ‘18 - Dec ‘18
UX Design Intern
Collaborate in experience design process to create wireframes and prototypes in low and high fidelity. Review progress and iterate with development team through to final delivery. Gather insights from stakeholders and customers. Worked within a scrum agile framework.
Show More Work Experiences
TELUS International
Apr ‘17 - Jan ‘18
Financial Analyst II
Conducted budgeting and forecasting process. Analyzed and interpreted financial data. Constructed and presented financial reports. Participated in major ERP system transition project.
May ‘15 - Apr ‘17
Financial Analyst
Produced profit & loss reports and analysis for marketing development teams. Awarded 2015 Fast Start Award.
IPG Mediabrands
Mar ‘14 - Apr ‘15
Client Finance Analyst
Managed project budgets for clients such as Royal Bank of Canada, Wind Mobile, GM Motors, Wendy’s, Dairy Farmers of Canada, CBC, and Sleep Country.


Jan '18 - Mar '18
User Experience Design
Intensive program studying the topics of user experience design.
Jan ‘21 - Apr ‘21
Interface Design
Visual design course for interfaces, conducted and advised by designers from Twitter, Facebook, Apple, and more.
Sep '21 - Present
Figma Academy
Learning advanced design tactics in Figma.
Show More Education
University of Waterloo
Sep '09 - Dec ‘13
Bachelor of Accounting and Financial Management
Majored in financial management, minored in economics. Went on to earn my CPA, CMA designations 🤓 (Chartered Professional Accountant, Certified Management Accountant).

Make lives easier through the
crafting of digital tools.

I’m deeply fascinated by what moves people. Through people-centric experience design, I aim to craft effective tools, beautiful interfaces, and rich experiences that enable people to sail through life's waters.


Trust the Process.

An iterative and insight driven design process, aiming to deliver products people love using.

1. Scout

Seek to understand the problem. What problem are we trying to solve, and what goals are we trying to reach? For whom?

2. Plan

Take insights from the Scout phase to inform design flows, interfaces, and architecture.

3. Execute

Facilitate well-communicated hand off, and work harmoniously with others to build the plan.

4. Revisit & Revise

Monitor and measure performance, and continually refine, polish, or re-strategize. Design is never done.


Get to know Ryan.

Team chemistry goes a long way, and I believe knowing someone outside of their work is key to that!

I'm a die-hard Raptors fan, and ball is life.

Basketball was my sport growing up, and the Toronto Raptors are my team. Catch me these days playing in a community rec league, online managing my fantasy roster, or trading NBA Top Shot NFT's.

Game 5 of the 2019 NBA Finals, Toronto Raptors vs. Golden State Warriors.
Scotiabank Arena, Toronto

I'm an avid music listener.

Building an iTunes library since elementary, music has always been something I loved. Excited for concerts to be a thing again, the next show I'm seeing is the Kaytranada show in Toronto! Here's some tunes in my current rotation:

by Isaiah Rashad
by Charlotte Day Wilson
'I'm so Blessed You're Mine'
by James Blake

I love to travel.

I'm happy that the world is starting to open back up again. In 2022, I have plans on visiting the following destinations:

Scottsdale, Arizona for some golfing and hikes.
Las Vegas, Nevada for a close friend's bachelor party.
Cape Town, South Africa for a wedding.

I'm forever learning.

I'm so excited to continue adding new skills and expertise to my design repertoire. Here's a few things on my list that I'm looking to brush up on or am currently reading:

Front End Engineering
Lottie Animations
Product Psychology
Course by
Atomic Habits
book by James Clear

Find Your F* Yeah
book by Alexis Rockley

Articulating Design Decisions
book by Tom Greever


Let's connect!

E-mail me at ryanctabula@gmail.com to schedule a chat or video call.